Through knowledge of eco-labels, consumers of all ages develop an ecological mindset in everyday life and an higher attention to environment protection.
During the week between 11 and 20 November, a group of 11-12 year old students from Zagreb in Croatia had the opportunity to experience an intense and at the same time fun and constructive learning experience, in which several activities were carried out and several topics were discussed. Exactly in the outdoor session on Tuesday afternoon 11/11/2024, a city-game was experienced, in which these young students, with a good level of English, were the real protagonists, who were given several QR-CODEs with corresponding ECO-LABELS. This practice in the actual digital educational era can be called “mobile learning” (use of mobile phones and moving in an urban context, outside a classical formal setting, the classroom, with the added value of being outdoors).
The ECO-LABELS can be found on the ‘Eco-Label’ project website: https://eco-label.info/
If you click on the page “Guide” on the top main menu, you will see them all in a graphic version with a summary of their meaning.
The objective of the game was to scan and read the explanation, looking carefully at the label – the graphic representation – and trying to memorise it and remember the main scope of the label.
Once the QR CODE had been scanned, the groups split up by going around Soverato, showing local people the label and asking them if they knew of its existence; observing shops and entering supermarkets, checking the existence of labels behind certain products.
The last step was to draw at least one memorised label or invent one dedicated to nature. But for the young students, it was not difficult to remember and draw, because it always remains in their minds what should actually meet the standards of ecology and sustainability.
The Eco-label project precisely aims to motivate and educate young consumers in the use of eco-labels to promote environmentally friendly actions and help preserve and protect the environment.
This is why JUMP came up with the idea of devising such a game to raise awareness of the topic in a dynamic and fun way.
Author: Enza Procopio – JUMP Team
