Artificial intelligence is becoming an increasingly important part of the gaming industry. Besides making video game development faster, it also improves the gaming experience by creating more realistic characters, dynamic dialogue, and interactive virtual worlds.
According to the Unity Gaming Report 2025, 96% of game development studios already use AI tools in their production process. This shows how AI has become an essential part of the video game industry.
Author: Ms Maria Lagani, psychology graduate- Master’s student. Research Team for JUMP staff (Italy)